Everything you need to sell a sweater (and more!) to a 60+ female customer. As Editorial Director for a digital-first brand, I wrote and led omni-channel execution across site, email, social and paid media. Everything from campaign conception and presentation to executing 22 seasonal 360 integrations per year, all of it led to $100M+ annual revenue for a national retailer.

Know anyone that still writes product copy for catalog? I do! And as the Editorial Director, I trained my team to do the same while championing a digital-first focus. We executed 22 seasonal rollouts per year, and each needed to tell the product stories through benefit-first, branded product copy and product names. All informed by the seasonal concepts and editorial that I created for the broader teams.

Wanna dig in? Get all the down-and-dirty plant care details and schedules from the Blossom app. I write everything from UX copy for the AI plant identifier, push notification reminders and itty bitty microcopy to chatbot responses, fully instructional plant care cards and blog posts from plant experts. And now, I know more about plants than I did before.

* App copy, including UX writing and longer form content, all in the Blossom brand voice. *

Plant care apps are blooming! And Blossom’s no wilting flower. This app will tell you how to parent your plants like the best of them. Just take it from these TV ads and in-app, how-to videos.

* Video copy and storyboarding using the Blossom brand voice, as seen on TV (and the internet). *

Helping people build good and lasting habits one push notification at a time. I write everything from UX copy and itty bitty microcopy to weekly challenges.

* App copy, including UX writing and longer form content, all in the Productive brand voice. *

Want to see Duluth Trading Company in action? Check out these home page banners, emails and videos. I started during Duluth's video dark ages and helped to create the structure of the content you see here. Then, of course, I also wrote the words. 

Let's get seasonal. SEASONAL! Seasonal campaigns that started as concepts and were built into full-blown campaigns. I was there from ideation to creation of product names, product copy, headlines, catalog covers and introductions, emails, social, showing my Mom... etc, etc. 

*Campaign conception and execution, storytelling and branded copywriting.*

Rather than sell, sell, sell... we gave customers a breather (and a primer on the Duluth Trading Co. brand). We'll call it the soft sell. Telling the stories of the incredible women who represented the brand without breaking a sweat.

*Editorial, magazine-style copywriting and brand building.*

Did you know libraries need shhhhh-oftware? These big time book lenders can be tech-heavy, too. In this case, Demco wanted to make its website more conversational. No problem, let’s talk software. (Quietly!)

* Website brand copy, voice and tone update and rewrite. Case study for download and email sales funnel. *

When you think libraries, do you only think books? Well…. hussssshhhhh. Even libraries have turned techy. Demco offers mobile apps and software solutions for the modern library. How do I know? I wrote (case studies, emails, brochures and a website) about ‘em. (If you want to see more, I’ve got it. Just ask!)

* Here are cut sheet samples. *

These spirited words of female empowerment and connection-building? I wrote 'em. Take a look-see for confidence-building activities (both fresh and vibrant) within the app and words of wit and wisdom on the blog. Voice, brand and tone. It's all there, and I did it. You go, girl(s).

*Actionable branded copywriting for Madison, WI-based app and community.*

We’re taking an old-timey product to the interwebs, folks. It’s a simple sale, really. Two ingredients. Easy to use. Good for the environment. So, let’s tell the story in cyber talk, shall we? Kidding. It’s mostly plain speak and a bit of wit.

* Brand development, product naming, headlines, product copy, and blog writing. *

Getting buzzy with a simple, sustainable product. It’s not stinky or sticky, but it is social-worthy. Say it quickly and quippy for Instagram.

* Social media copy, scheduling, and choosing the visuals – including producing the photo shoots. *

What’s an old-timey product to do in the cyber age? Put a little bit in print, and stick somewhat to the facts. (Then add a bit of wit!)

*Brand development, product naming, headlines, and product copy.

Join the club! Explore the benefits of Union membership to see what’s brewing, cooking, and happening on the Terrace.

*Brochure copy, headlines, and general persuasion.*

Born from an unquenchable love of design, ink, paper and possibility – May creates hand-printed, letterpress goods that people can connect with. And I created the voice, tone and brand copy to help her tell folks about it.

*Brand development and product copywriting.*

Born from an unquenchable love of design, ink, paper and possibility – May creates hand-printed, letterpress goods that people can connect with. And I created the voice, tone and brand copy to help her tell folks about it. (Blog included.)

*Brand development, storytelling and blog copywriting.*

Rule breakers, free spirits and wave makers? Hopefully they've found their jewelry-seeking home with Ciré Alexandria. She's an artisan, a business owner and a metal-working visionary – and I took it upon myself to tell her story. 

*Brand statement and development, copywriting.*

What's a maker to do when they're making a maker's market? If they're looking for a name and some words of tone and branding, they call me. And that's what and when I'll deliver. 

*Brand development, headline, social media and event message copy.*

Blog posts, social media  and advertorials. (Shhh, those last ones are a secret. Wanna see? Just ask.) I made social media for beauty brands mean something –– a few(ish) words at a time.

*Social media and blog copywriting.*

What's a maker-to-be to do when they're wanting to make something new? Call in for a kit. These all-in-one wonders’ll have them making in no time.

*Brand development, naming, headline, social media and event message copy.*

See? You can shop for good. Wrote copy for different Kohl's do-gooder initiatives like Kohl's Cares, sustainability, their employee program and college recruitment.  

*Philanthropic, college recruitment, employee relations copywriting.* 

Making tech more tasty in laymen's terms. Wrote easy-to-digest copy for an enterprise website security company. Barely able to boot up my email sometimes, this felt like a moderately big win.

*Brand development, web product copy.*

Fashion-conscious copy for an affluent customer, worthy of a luxury and let's say pricey product. It's ooh-la-love via email, web and catalog editorial and product copy.

*Product copywriting and headlines.*

Who says insurance has to be boring? Forging past the language of a typically fuddy-duddy industry, I wrote marketing, editorial and social media copy for American Family's social media, website and print publications.

*Social media content, editorial and blog copywriting.*

Put those pants on a payment plan! Trend-savvy copy for a credit-conscious customer. It's where fast fashion and quality product converge to capture all the space in this customer's closet.

*Product copywriting and headlines."